Adam has held leadership roles in both commercial and non-profit sport. He has been Chief Executive of two major sporting governing bodies as well as a Trustee on the non-executive Board of Sporting Equals, a non-profit organisation that exists to promote greater involvement in sport and physical activity by BAME communities.

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CEO, Swim England

At Swim England Adam is credited with revitalizing and modernising the English governing body for swimming, the nation’s most popular participation sport. At the heart of this was a new game-changing participation plan for swimming, which has already started to turn around the fortunes of this most essential of sports.

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CEO, Commonwealth Games England

Adam led Commonwealth Games England where he designed and drove the organisation’s transformation into a successful national governing body. This delivered unprecedented sporting and commercial success at Glasgow 2014. A key element was translating public interest in Team England at the Games into opportunities to engage in and take up practicing sport themselves.

Adam particularly enjoys:

  • Anything which gets more people to do more sport, more often
  • Organisational turnarounds
  • Generating and implementing new strategy
  • Creating common cause in complex multi-stakeholder environments
  • Delivering inspirational sporting events