Adam has an extensive knowledge of sports marketing, where he has produced results:

  • on behalf of rights holders – he has worked with many of the sports industry’s top sponsors, including Coca-Cola, Yahoo! and Disney
  • on the sponsor side – he has helped break new markets and create revenue streams through ground-breaking sponsorship of major football and other properties
  • on the agency side – he has assisted a plethora of major brands including EDF Energy, Nokia and Orange to ensure they derived maximum benefit from the power of sports marketing

Adam particularly enjoys:

  • Interacting through every phase of the sponsorship cycle – from strategy to purchase to activation
  • Taking a data and insight-driven approach, with no truck for hunch, hearsay or sticking to tradition for its own sake
  • Bringing the power of digital media and tech into sport

Adam has worked for, and with: